Ray Lane beside a professional video camera in his studio

Video • TV • Marketing • Technology

I don't just
make video.

I make businesses impossible to ignore.

I'm Ray Lane—The Video Guy. I help businesses and marketers create attention, put it in front of the right people, and turn it into measurable growth.

See how I can help ↓ Meet Ray

RAY THE VIDEO GUY

CREATE ATTENTION✦REACH THE RIGHT PEOPLE✦TURN VIEWS INTO BUSINESS✦CREATE ATTENTION✦REACH THE RIGHT PEOPLE✦TURN VIEWS INTO BUSINESS✦CREATE ATTENTION✦REACH THE RIGHT PEOPLE✦TURN VIEWS INTO BUSINESS✦

THE GUY
BEHIND
THE CAMERA

Hi, I'm Ray

Video guy.
Marketer.
Problem solver.

I've spent years figuring out how video, television, technology and smart marketing work together to grow real businesses.

I create the commercials. I run the campaigns. I build the software. I teach the systems. And I still work directly with local businesses—because the best ideas come from doing the work, not watching from the sidelines.

My story

CREATORVideo & commercials

STRATEGISTTV & local marketing

TEACHERTraining & Success Calls

BUILDERThe Velocity Apps

What I Believe

Video is not
the finish line.

Looking good is not the goal. Getting attention is not enough. The work only matters when the right people see it—and it starts conversations, creates opportunities and moves a business forward.

“Create it. Distribute it. Convert it. That's the whole engine.”

Ray Lane speaking to a group about video marketing

REAL WORK.
REAL BUSINESSES.
REAL RESULTS.

Ways I Can Help

Choose your
next move.

Learn the strategy. Use the tools. Or bring me in to do the work.

WORK WITH RAY

Put your business on TV.

Commercial creation, precise local targeting, guaranteed impressions and hands-on campaign management.

LEARN FROM RAY

Build a profitable TV ad service.

TV Ads Hero gives marketers and agencies the platform training, sales system and support to do it confidently.

USE RAY'S TOOLS

Move faster with Velocity.

Practical software for video, email, prospecting and marketing—built around real work, not novelty.

UPGRADE YOUR VIDEOS

Add the Sparx.

Stock video, music, animated backgrounds, buttons, lower thirds and sound effects created to make every edit more exciting.

Ray Lane demonstrating targeted television advertising

Local TV Spots

Your business.
On the biggest
screen in the room.

I help local businesses reach customers on premium television—with geographic targeting, guaranteed impressions and the commercial creative to make those impressions count.

HULUDISNEY+ESPN+PARAMOUNT+PLUTO TV

Explore Local TV Spots

TV Ads Hero

I'll teach you
how to sell TV.

Modern television advertising created an enormous opportunity for local marketers and agencies. TV Ads Hero shows you how to claim it.

Disney and Paramount platform training
Campaign strategy and targeting
Packaging, pricing and selling
Ready-to-use commercial resources
Live guidance and community support

Explore TV Ads Hero

Ray Lane recording a professional training video

LEARN FROM
EXPERIENCE

Video Sparx

Give every edit
more energy.

Video Sparx is Ray's collection of ready-to-use creative assets that make ordinary videos feel richer, faster and more polished—without building every element from scratch.

STOCK VIDEOMUSICANIMATED BUTTONSANIMATED BGSLOWER THIRDSSOUND EFFECTS

Explore Video Sparx

Ray Lane having a natural conversation with a colleague

Why I Build

The tools came
from the work.

Every Velocity App started with a real frustration: repetitive editing, slow content workflows, missed prospects, difficult follow-up, or software that made simple work harder.

I didn't set out to build random AI tools. I built the things I wanted while serving clients, producing video and running campaigns—then made them available to other marketers.

Meet Every Velocity App